Travel metasearch large Skyscanner has acquired Twizoo, a small London-based startup which makes a platform for manufacturers to automate injecting related social content material throughout their digital footprint.
Terms of the acquisition haven’t been disclosed.
According to CrunchBase Twizoo was based in May 2013 by CEO Madeline Parra and CTO John Talbott, and has raised ~£1.65M in funding. Investors embody EC1 Capital, Downing Ventures and Jensons EIS Fund.
User generated content material routinely surfaced by Twizoo’s AI tech largely seems to be enthusiastic tweets and/or picturesque Instagram snaps.
In a press release on the acquisition, Skyscanner’s CTO Bryan Dove mentioned the corporate’s intention is to “serve all traveller wants, from inspiration by means of to planning and reserving”.
Skyscanner’s core on-line comparability platform covers flights, inns and automobile rental.
“Twizoo’s expertise surfaces buyer opinions from social media, offering actual worth to traveller resolution making. We’re delighted to have the extremely proficient Twizoo crew be a part of us,” he added.
In a press launch saying the information Parra mentioned Twizoo’s crew could be working with Skyscanner to combine its expertise into their journey search merchandise — with the intention of giving travellers added perception “through user generated content shared on social media”. To that finish Twizoo’s crew is now based mostly in Skyscanner’s London workplace.
Albeit, it payments its platform as surfacing solely “the most engaging, high-converting social media content” — so the consumer generated content material it pulls in clearly skews constructive, quite than exhibiting vacationers any UGC that may danger placing a dampener on bookings.
And recent press coverage of criticism of journey assessment platform TripAdvisor for deleting discussion board posts detailing allegations of rapes at vacationer resorts does underline a number of the potential dangers of journey corporations in search of to do an excessive amount of filtering across the locations, corporations and experiences they’re recommending. (TripAdvisor has since reversed course — and mentioned it’ll show icons subsequent to inns the place sexual assault has occurred.)
Skyscanner, which employs greater than 900 folks globally, was itself acquired a yr in the past by Chinese on-line journey large Ctrip — which paid £1.four billion for the corporate.
Earlier this month Ctrip acquired journey discovery and “personalized recommendations” app Trip.com — with the intention of getting that content material additionally stream into Skyscanner.